Discover Gross National Happiness

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Bhutan

 

 

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Gross National Happiness

The development philosophy of “Gross National Happiness is more important than Gross Domestic Product” and was propounded by His Majesty Jigme Singye Wangchuck, the Fourth King of Bhutan in the early 1970s. He realized that the existing development paradigm – Gross Domestic Product – did not consider the ultimate goal of human happiness.

 

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